2020, Strong start for automotive luxury!

At the CES (Consumer Electronics Show) in Las vegas, Mercedes presented its car of the future inspired by Avatar, Vision AVTR. Concept - a revolutionary car imagined and designed in collaboration with James Cameron and directly inspired by Pandora, heroine of the fictional Avatar universe. Electric, autonomous and connected, Vision AVTR has futuristic lines, bionic shutters to communicate with the outside world, doors replaced by large windows, and wheels paying homage to the white seeds of James Cameron's "Tree of Visible Souls". Gorden Wagener, chief designer at Mercedes, said: "We didn't want to create a car. We wanted to create something that looked like a living organism. It's a vehicle that is able to enhance the capabilities of your own body, much like the Avatar concept.

This self-contained car has an ecological concept of luxury. Use of recycled parts, vegan leather for the seats and rattan from Indonesia, the Karuun, for the floor. The heart of the battery is made of graphene avoiding the use of nickel or cobalt in the polluting extraction. The objective? To reduce waste and its carbon footprint by 30% by 2030.

This futuristic concept car uses a biometric recognition system. To log on, the driver simply places his hand on the centre console to start the vehicle and display the various functions. "The car recognizes the human driver's heartbeat and breathing, so that man and machine literally merge" said Ola Källenius, Swedish boss at Daimler-Mercedes.

Another event in the world of luxury automobiles is Bugatti, which is collaborating with Hermès by offering a tailor-made Chiron model. This model was commissioned by an Iranian entrepreneur, Manny Khoshbin, CEO of his Californian real estate company. A few weeks ago, he unveiled his precious acquisition of the Hermès Bugatti on his Youtube channel. This exceptional model has haute couture finishes, the off-white hue of the Bugatti Chiron is unique and bears the name "Hermès Chalk", and the interior of the car is adorned with magnificent leather worked by the House of Hermès. A few months earlier, Bugatti presented the world's most expensive car, "the black car", a combination of homage and innovation. According to Bugatti President Stephan Winkelmann, "a marvel of aesthetics with unparalleled cutting-edge technology, it is the grand touring model by excellence.

And surprise of 2020, the exclusive collaboration between Aston Martin and Airbus, when the know-how of an aircraft manufacturer meets a prestigious car brand. Presented to the press at the beginning of this year in Courchevel, the Airbus ACH 130 Aston Martin Edition is the result of a close collaboration between the two companies and is reminiscent of a helicopter straight out of a James Bond movie, a visual and technological marvel. Mark Reichman, Vice President and Creative Director at Aston Martin, said: "We have our own set of automotive design principles, but in recent years we have learned to apply our principles to other areas of design, such as architecture, motorcycles and now helicopters. Beauty is of vital importance to Aston Martin and our customers and we believe that the ACH130 Aston Martin ACH130 Edition is an inherently beautiful machine. It has provided a wonderful canvas for our team to work on."

As Thibaut de La Rivière, director of Sup de luxe, points out, "The luxury car market is a very dynamic market, but if it shows good growth and high margins, it requires major investments".