The complete guide to gastronomic tourism
Gastronomic tourism, a literal fusion of travel and culinary discovery, attracts millions of visitors worldwide every year. In France, it has become an economic and cultural engine, attracting lovers of local flavors and enthusiasts of high-end gastronomy. From immersion in the terroir to refined tastings and unique experiences, this sector is booming. Here's a comprehensive guide to the issues and trends in gastronomic tourism, and to the must-visit destinations in France..
Key figures for gastronomic tourism in France
France, often considered the world capital of gastronomy, derives a significant part of its tourist appeal from its culinary and wine heritage. In 2024, international tourism revenues reached 5.9 billion euros in April, a record driven by the popularity of French food and wine, according to Atout France.
Wine tourism is particularly representative of this dynamic: every year, 10 million visitors tour France's vineyards, 39% of them foreign. Wine experiences such as cellar tours and tastings generate a significant share of revenues in leading regions such as Burgundy and Champagne.
More broadly, French gastronomy generates an estimated economic impact of 247 billion euros a year, including restaurants, local produce and food exports. This wealth illustrates the importance of culinary heritage to France's international reputation.
Tomorrow's gastronomic tourism: increasingly luxurious
As the range of experiences on offer rises, gastronomic tourism is moving closer and closer to luxury. Tourists, in search of exclusivity and authenticity, are looking for unique, high-end experiences. Many establishments and regions are adapting to this demand by offering tailor-made stays combining prestigious accommodation and exceptional gastronomic activities.
To meet these new expectations, specialized courses such as Sup de Luxe's MSc Luxury Gastronomy & Management prepare professionals to combine tradition and innovation. This program highlights the specificities of the global gastronomic market and the growing expectations of customers in search of memorable experiences.
Luxury activities related to gastronomic tourism
Private tastings
Elles ont lieu dans des caves prestigieuses ou des domaines viticoles iconiques, accompagnées d’œnologues reconnus.
Workshops with Michelin-starred chefs
These workshops enable you to discover the secrets of France's greatest toques during exclusive courses.
Gastronomic stays in luxury hotels
Menus created by renowned chefs in sumptuous settings
Markets and festivals
The perfect opportunity to explore places often closed to the public for special tastings of local produce.
Popular food tourism destinations in France
France's culinary wealth is embodied in its regions, each offering unique specialties and experiences:
La Bourgogne
Renowned for its prestigious wines and gastronomy, with must-see stops like Beaune and its famous Hospices.
L’Alsace
Blending French and German influences, this region seduces with its white wines, gourmet Christmas markets and picturesque wine routes.
La Provence
Between lavender fields and olive groves, this region offers sun-drenched cuisine and exceptional rosé wines.
La Bretagne
Kingdom of seafood and crêpes, it offers an immersion in inventive and tasty seafood cuisine.
La vallée de la Loire
Famous for its châteaux, this region also attracts visitors for its elegant wines and Michelin-starred restaurants.
Each of these regions tells a culinary story, rooted in local traditions and driven by passionate artisans.
Gastronomic tourism is much more than just a trip: it's an immersion in the art of living. Whether through luxurious tastings, tailor-made experiences or regional discoveries, it promises unforgettable memories and continues to shape the image of a country like France as a must-see destination for epicureans.