"Exceptional wines", the new entity of the LVMH Group

2 May 2019

LVMH affirms and confirms its desire to promote... the exception! It was at the International Agricultural Show that the world leader in luxury announced it: its "Wines & Spirits" universe will now offer a separate entity, called "Wines of Exception".

As a reminder, the group's "Wines & Spirits" universe currently includes 27 prestigious companies. Some have existed for several centuries, others for decades. But, coming from French or foreign terroirs, they are all symbols of excellence, as much in the field of wine as in that of champagne or spirits. In 2018, they generated more than €5.14 billion in sales, revealing organic growth of +5%. This result is due in particular to strong momentum in Europe, the United States and China. Indeed, Asia represents a brand new clientele, increasingly sensitive and adept at great wines and luxury champagne. A sector that therefore deserves to be valued.

We already know that "Wines of exception" will have as references:
- Yquem Castle. This world-famous estate, renowned for its Sauternes, was elevated to the rank of Premier Cru Supérieur in 1855. He joined the group in 1999.
- Château Cheval Blanc. An international reference for its vintages that write the legend of one of Bordeaux's most prestigious wines. She has been a member of the group since 1998.
- The Clos des Lambrays. Nicknamed the "jewel of the Côte de Nuits", its acquisition by the group dates back to 2014. At the same time, the company announced the appointment of Jacques Devauges as manager of the Clos des Lambrays wine estate. In this capacity, he will be responsible for all the House's activities, from the production of the wine to its marketing.
- Colgin Cellars. This Californian estate, renowned for the extreme quality of its Cabernet and Syrah wines, has been a nugget of LVMH since November 2017.

"This entity's mission is to develop the LVMH group's presence in the world's most exceptional vineyards and to implement a common commercial policy," said the press release published on February 26. It will be chaired directly by Bernard Arnault, CEO of LVMH. This consolidates the group's position in this market, which is rich in prospects.

A news that demonstrates, as Sup de Luxe does in its Luxury Food & Wine Management MBA program, the worldwide potential of the exceptional in the wine and spirits sector. All that remains is to wish these grape varieties an exceptional future full of innovation and know-how!